Wouldn’t it be great if you could send a special discount to individuals when they walked past your store? Wouldn’t it be terrific if you could send a client a special greeting when he or she entered your office lobby? And wouldn’t it be awesome if you could reward your most loyal customers with instant …
The key difference between SMS marketing campaigns and sending out Bluetooth messages is that while the first can effectively target a precise segment of population, the latter is less discriminative as all users within the range of the emitter will receive the advertisement. On a side note, this is why Bluetooth marketing campaigns are often …