What Exactly is Search Engine Optimisation?
SEO is the process of optimising your website in order to appear as high as possible in the search engine results pages (SERPs). This is achieved through various processes and can reap significant benefits for your business. We specialise in Organic Rankings and Pay Per Click (PPC) campaigns in order to reach optimal results for your business.
How SEO Can Benefit Your Business.
Many potential customers or clients do not make it past the first page when searching for a specific product or service. Some do not even look past the first 5 results. Is your website on the first page or in the top 5 for your desired keyword(s)? If not, SEO can help achieve better results for your website by targeting those keywords or phrases and maximizing their performance.
Why Choose Us for Your SEO Needs.
Basic SEO services can be provided by anyone with minimal HTML skills and the ability to search for SEO tips online. This approach will never provide the most optimal
results for your website and often times does more damage than good. If you instill tactics that violate the guidelines of search engines then your sites rankings can plunge or even worse, your site can potentially be removed completely from the index entirely.
We do offer basic SEO services, plus we offer advanced services that require something other than basic HTML knowledge and free tips found online. We use a variety of paid tools to research your market and understand exactly how competitive it will be to dominate your niche. This gives us an understanding of how complex or simple the campaign will be in order to provide you with a solution that fits your needs. There is not a “one size fits all” approach with our services.
What Are The Methods Used in SEO?
One particular method we use is Effective Keyword Research And Analysis. To achieve long term success online your website has to be found by the right kind of customers. The key to this lies in finding and targeting the right keywords. Keywords are short phrases that your customers type into search engines when seeking information about the products or services you provide. Your web pages must be optimised for the words your customers use while searching if you want search engines to refer those customers to your website.
Understanding how customers search for your products and the language they use drives the creation of pages designed to rank for those searches. Selecting and targeting the right keywords is one of the most critical areas of small business SEO where budgets can be tight and mistakes are not an option.
It is important to realise that the success of your website, or lack of it, is heavily dependent on the keywords you chose to target and rank for.
Other SEO Strategies We Incorporate Into Your Solution Are:
Online Public Relations / Press Release Optimisation.
Web Marketing Analytics.
Content Development / Copywriting.