Many business owners wonder about SMS messaging campaigns and particularly about their effectiveness in generating leads with a high conversion level. It is only natural that marketing by SMS is among the most proficient method for advertising your company’s line of services or products in a world where the number of mobile phone sales surpassed every expectation and where smartphone manufacturers are diligently working on enhancing and simplifying the typing experience of the users. While not every person carries around a laptop or spends extended periods at the work desk, the same thing cannot be said about mobile phones. However, when talking about SMS messaging for commercial purposes there are a few guidelines to how this advertisement campaign should be carried out.
About SMS messaging frequency
The key to efficient SMS messaging campaigns is to raise awareness of your target audience regarding new products, recent developments regarding your older products, promotional periods, winning opportunities so on and so forth without becoming too stressful. In essence, the idea is that you do not want to have customers opt out of your SMS newsletter because they are tired of being messaged every few hours or on a daily basis. On the other hand, missing out on a promotional period because they were not informed about it via SMS is equally frustrating for them.
Therefore, when you are talking about mobile marketing SMS frequency, take a moment to consider how important the message you are about to send is for both the customers and your company’s ROI. Furthermore, avoid sending duplicate messages or SMSs with redundant content. One of the best methods to avoid pestering your clients is to encourage them to forward the message they received to people that may be interested. This way, even though the messages will be received as an inappropriate method or the content does not present interest, the blame is switched from the company to the sender that has forwarded.
About mobile marketing SMS code and signature
Before discussing the content, this guide would like to draw attention that the sender’s code should be small and easy to remember, preferably with one or two repeated digits. However, keep in mind that this type of codes may be difficult to acquire and will eat up a substantial portion from the budget allocated to the SMS campaign. In addition, the SMS should be signed and personalized, in order to convey the idea that the clients are dealing with a real person and not some faceless corporation.
SMS content
Given the popularity of smartphones, an excellent method of advertisement resides in including web links in the SMS messages. However, the links should point towards relevant content, viral and interesting videos, pictures and so on. Moreover, you cannot afford to omit relevant details presented in an interesting and conclusive manner. Therefore, analyse various forms of the message and pick the one that best suits the purpose of the campaign before finally launching them. On a side note, all SMS messages are required to contain brief but accurate information about subscribing and unsubscribing to the newsletter.