You Can’t Deny The Benefits Of Investing In A Mobile Site!
Considering that in the past couple of years the popularity of the mobile devices has virtually exploded, every website owner should seriously consider creating sites to support them. To be more precise, webmasters and businesses need to create a scaled down version of their standard sites that will be displayed optimally on the screen of iPhones, Blackberries or Android-based smartphones.
Granted, designing a mobile version of the websites implies an extra cost and may entail establishing a separate marketing budget. On the other hand, it also implies four major advantages, as you are about to find out.
Mobile websites allow you to reach broader audiences
Let’s face it, the times when people accessed the internet exclusively from the comfort of their own homes are long gone. Nowadays, thanks to the fact that numerous facilities have introduced WiFi connection, more and more people are going online while travelling, waiting in line at the restaurant, or drinking at the local pub, etc. However, accessing standard sites which are designed to be enjoyed on bigger screens and on machines that incorporate quality video and sound cards can be a frustrating experience on your phone. On the other hand, creating a mobile compatible version of your site means that people can find you easier irrespective of their location or the mobile device they use to go online.
Users can find your business much faster
Regardless of how much cash you allocate on a monthly basis for SEO strategies and PPC campaigns, it is practically impossible to address every person who might be interested in your business. In other words, while you already invested in an AdWords campaign and are working with a SEO service to increase the traffic on your sites and raise your ranking in the SERP, there is always a percentage of potential customers who prefer utilizing MSN, Yahoo or other IM services where your ads are not displayed. Consequentially, by investing in a mobile site, you will be addressing the aforementioned category of customers.
You can address clients that your competitors cannot
By allowing users to access your site from mobile devices, you will be attaining an important edge over your competitors. If you are the first in your niche to offer users a mobile website, then this is could be the trump card to distinguish yourself from the competition. Essentially, you can show clients that you are constantly pushing the limits and are preoccupied with granting a pleasant user experience.
Statistics indicate the market will keep on growing
Sales data indicates there are millions of mobile phone users in Australia alone who have mobile devices with internet access incorporated in their monthly plan. At the same time, handsets such as iPads, iPhones, Android smartphones and Blackberry models generate huge sales numbers and are estimated to further expand in the future.
Therefore, creating a mobile website now rather than waiting until this marketing has reached its full potential will give you the advantage of gathering invaluable data regarding consumer behavior and provide insight on the proper methods to generate traffic on mobile sites.